Our Regenerative Action blog is brimming with new voices. Your support allows us to amplify the stories of real people on their regenerative path. These stories illuminate the diversity of pathways into regenerative work, and your support allows us to compensate our writers fairly. Since most of our articles are cross-posted by our partners over multiple platforms, each story drives hundreds of people to the Soil Centric site. Some of our favorite 2022 pieces include “Grazing for Good” by modern-day shepherdess Brittany Cole Bush; Judy Schwartz’s Q & A with Houston-Based regenerative artist Cindee Klement; and “My Week at Climate Farm School” by aspiring regenerator turned Soil Centric team member Caroline Santinelli.
Our short monthly newsletter is another way we regularly engage with our growing community of users. As mentioned in our October letter, our engagement is consistently double the standard nonprofit open rate of 25.17%. What we didn’t say publicly is that our regular readers represent the “Who’s Who” of the Regeneration, Climate and Food movements – best selling authors, esteemed soil scientists, and global policy leaders.
In November we were finally able to meet once again in person with Bay Area friends at the Patagonia store in San Francisco for an author event with Kristin Ohlson. Kristin, a founding member of Soil Centric’s Advisory Board, was in conversation with Diana about Kristin’s wonderful new book: Sweet in Tooth and Claw - Stories of Generosity and Cooperation in the Natural World (Patagonia Press, 2022). We stunned the store with our turnout. By the time we began, it was standing room only, as 50+ people across three-generations settled in to listen and learn. The evening included lively conversation about reciprocity, a raffle, refreshments and a book signing. Soil Centric was Patagonia’s featured non-profit for the event, and we are looking forward to future collaborations with this regeneratively-oriented company!
On World Soil Day (December 5th) we co-hosted a Climate & Food Systems salon for women. Together these bright female leaders discussed the connection between industrial food systems and the climate crisis with Robyn O’Brien, a Managing Director at rePlant Capital. Robyn outlined opportunities to redirect financial capital to scale climate solutions on farms, and Diana complemented Robyn’s talk by outlining paths for people to engage directly with regeneration.
Measuring Our Reach
In 2022 we added over 250 fresh opportunities to Soil Centric’s pioneering Pathfinder App. These opportunities range from practical courses to regenerative travel to on-farm apprenticeships that engage users in real regenerative work. We reached a milestone of 10,000 site & App visitors, a 35% increase from 2021. Soil Centric community members reached out weekly about how our resources are preparing them for job interviews, exposing them to opportunities they never knew existed, and generally deepening understanding of how we can work together to heal the Earth.
We’re also excited to include our own offerings in the Pathfinder App next year! With your continued support, we will be launching the first cohort of our Regenerative Action Ambassador program in February 2023 to spread the word about opportunities to heal the Earth.
Your support allows Soil Centric to be a leading digital resource for folks pursuing education and careers in the regenerative movement!
In February of 2022, the United Nations invited Soil Centric to become an Actor for the UN Decade on Ecosystem Restoration 2021-2030. As an Actor, Soil Centric helps amplify the UN Decade to ‘prevent, halt, and reverse the degradation of ecosystems worldwide.’ We are honored by this global recognition, and look forward to continuing our impact on the global stage.
In our first international appearance, the DO Lectures invited Soil Centric’s Executive Director Diana to speak in Cardigan, Wales. (You’ll find a link to her talk, "An Invitation from Mother Earth" here.) The DO Lectures motto can be boiled down to “Don't just stand there, DO something.” With thousands of visitors to their website, they promote ideas that inspire change and promote new systems of thinking. We were reaching well beyond the proverbial choir and helping people understand the global potential of regeneration! The DO Lectures also led to our first climate coaching clients–vintners in the U.K.