About Us

Our Mission

Soil Centric works to help you uncover your path to regenerative agriculture and ecosystem restoration. We connect our community to opportunities and resources so you can become part of nature-based climate solutions. Whatever your age or experience level, we give you agency to see yourself as a vital actor in the essential job of restoring the health of our planet.

Our Theory of Change

We know that people want to take climate action and are looking for ways to help. We also know that facts don't change people's minds, but stories do. At Soil Centric we look for opportunities to heal the Earth via regenerative agriculture and ecosystem restoration, and we connect you with them. We also tell stories of regular people who have found their path to regeneration to help you find yours.

We illuminate opportunities, resources, and pathways for widespread participation in the creation of a resilient and abundant future. The Earth is able to heal herself if we stop harming her and create the conditions for regeneration. No matter your background or skill set, our goal is to launch you on your path to regeneration.

Our Team

Soil Centric's team has extensive knowledge of the soil and climate landscape, a proven record of bridging disparate sectors, and a demonstrated ability to forecast trends. As an intergenerational team, we have active relationships across the globe with farmers, ranchers, nonprofit organizations, and non-traditional partners of all ages and outlooks.

Diana Donlon, Co-Founder and Executive Director

As a soil and climate advocate, Diana has created widespread awareness of the importance of healthy soil to climate stability at the local, national, and international level. Prior to founding Soil Centric, Diana was the director of the Soil Solution program at the Center for Food Safety. Soil Solutions to Climate Problems, a short film she conceived of and produced, was screened during the Paris Climate Conference (COP21) in December 2015. The film has been widely emulated, and its animated footage has been incorporated into several films, including Evolution of Organic and Kiss the Ground. Diana is a skilled public speaker who excels at identifying trends and brings a depth of social and intellectual capital to the soil and climate movement. She experiences the power of regeneration every day working in her orchard.

Kyle Lawson, Co-Founder and Technical and Creative Director

Kyle was previously director of design and marketing at Sight Machine, a manufacturing analytics platform. His life changed when he read Kristin Ohlson’s book The Soil Will Save Us and decided he had to get involved in regeneration. As a non-agrarian to learn about climate-restoration strategies, he has first-hand knowledge of the need for Soil Centric’s Pathfinder Tool. Kyle now holds his Basic Level 1 certification in sheep shearing and is actively testing other regenerative resources on the Pathfinder App. He is also a co-creator of 10th Floor Studio, a conceptual fine art studio focused on regenerative and mutualistic works.

Judith D. Schwartz, Contributing Author and Climate Kickstart Coach

Judith is a journalist and thought leader whose work explores nature-inspired solutions to global environmental and economic challenges. She is the author of three highly acclaimed books on regeneration: Cows Save the Planet (2013), Water in Plain Sight (2016), and The Reindeer Chronicles (2020). She contributed to All We Can Save (2020) and What If We Get It Right? (2024).